Down Smooth
Down Smooth
Elevate shade palette to a sophisticated soft-touch collection for specialty drinks.
The brand: RTIC
Industry: Outdoor gear designed in TX, for everyone
Type: CMF Design
Scope: Elevate RTIC palette for a soft-touch collection
Heightened precision in new insulation techniques provided an opportunity to elevate the design as a whole. More grippable and more luxurious, soft touch finishes became an ideal way to complement the exacting ceramic interiors. Goesling Group worked to develop colors that took advantage of the new finish and spoke to a changing luxury landscape focused on understated elegance and natural hues.
Elevating the Experience
Cultural Landscape
As the wealth divide deepens, expensive goods take on a subtler “if you know, you know” twist in the vein of quiet luxury. From food to fashion, stealth wealth emphasizes discoverable and functional textures over bold and flashy colors.
design opportunity
New insulation technology provides an opportunity to precise customization, while luxe soft-touch textures and rich hues communicate luxury to all the senses.
Color application
Aesthetic research revealed the long-term rise of tinted neutrals, signaling a shift toward color that feels both grounded and expressive.
